What are the key points to pay attention to when designing display cabinets in shopping malls?
1. Clarify the positioning of jewelry brands (age, occupation, style, price, variety, etc.) and pursue a self (brand) cultural environment.
2. Master the trend and flow of consumer shopping habits, and disseminate brand visual information (such as display windows, appearance tension, etc.)
3. Reasonably distribute the effective space of jewelry display cabinets, guide according to the situation, and allow consumers to naturally step into the brand space to choose their favorite jewelry products.
4. Create a comfortable atmosphere, integrating jewelry display cabinets with the sales floor. Even a wall painting, a chair, or a negotiation table can make consumers feel beautiful and warm.
5. The use of lighting in jewelry display cabinets, with different exhibits matched with different lighting, such as jade suitable for warm light and diamonds suitable for blue and white lighting, will add color contrast to the display of jewelry and achieve better display effects.
6. Decorate items, props, etc., must match the brand's environmental demands, preferring excellence over decay; There are colored accessories, pay attention to coordination or contrast. Colorless accessories, pay attention to texture.
7. The overall decoration is simple yet varied, from the roof, side walls, and display windows, closely centered around the brand positioning, brand logo, and other concepts and suggestions. When you step into its world, you will be deeply infected by the ubiquitous warm atmosphere.
8. The display props of jewelry display cabinets are abundant but not complicated, simple but not empty, tangible yet complete, and varied yet orderly.
9. The design and decoration of jewelry display cabinets should be constructed safely, with fine craftsmanship, reasonable assembly, and no hidden dangers.
